As companies increasingly need to differentiate themselves and enhance their competitive strength to remain relevant in the marketplace, opportunities are multiplying for those who want to become entrepreneurs in the corporate training niche. In this adventure, it’s essential for companies to understand the importance of investing in their employees’ training as a way to boost their competitiveness and stand out in the market.
1. Choose the focus of your training
There are various topics to address in corporate training. In this regard, it is very important to define a sales target. You can, for example, focus your training on a specific role, on the development of certain skills such as leadership, on internal communication, or on the technical aspects of a certain function.
2. Define the profile of the companies to do business with
The second tip on how to sell corporate training to companies is to define the ideal profile of the organizations you want to sell to. This definition is very important to guide the delivery strategies and the way in which the training content will be approached.
You must determine a series of characteristics, such as:
- Size of the company
- Area of business
- Target audience
- Billing
- Number of employees
- Geographic area
3. Choose a platform to host your corporate training
Choosing a good platform to host your online course is essential to sell your training and for the client to have a positive experience with the content you have prepared. One recommendation is to look for a platform that has the capacity to give live virtual classes, interacting with students in real-time, which is an important advantage for engagement.
4. Promote your company’s e-learning on social media
Social networks are essential tools to promote your training, prospect new clients, and sell your product. You can produce exclusive content for Facebook, Instagram, and, above all, LinkedIn, which is a more business-oriented social network, or even Twitter. An important point in course distribution through social networks and other media is the content focus. It must be attractive and include vocabulary that adapts to the way your target audience speaks in order to create interest in what is being communicated.
5. Build a catalog
To be more credible in your role as a content creator and/or training provider, the existence of a catalog in your sales process is essential. A training catalog, however brief, can be a real plus in the mind of a potential buyer. As a result, a company may be interested in one course in your catalog, but may also come back in the near future and choose another. Therefore, the variety of your offering will help you sell more.
6. Create a blog to attract potential clients
You can create a blog to publish articles that address different issues related to the central theme of the training you have developed. It’s a way to attract potential customers looking for corporate training to implement in their own company. The content of the blog can help your potential clients to solve their daily problems, being very useful for them. It must be based on the most popular searches on the Internet, a technique called SEO (Search Engine Optimization) to maximize the sales of your training.
7. Use social proof to persuade
People act on the experiences of others because they are afraid of wasting their time. In other words, trust drives conversion. Two simple but effective actions serve as social proof of the course’s quality:
- The number of people enrolled in the course and student satisfaction: indicates how many students have taken these courses and have been satisfied with what they have learned.
- Alumni testimonials: let your alumni talk about the impact of the course on their career or business, such as an increase in salary, repositioning in the market, or increased productivity. If possible, use a photo, the name, occupation, and company of the quote’s author, so that there is no doubt that they are real testimonials. Testimonials also help to demonstrate that people and the market are moving in this direction.
Providing positive experiences means understanding the learner’s journey through the course, mitigating points of distraction, and creating a method to keep them engaged. Once you have ensured the best experience, encourage other students to recommend the course and share positive testimonials.
